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IBM, the leader in IT industry with revenues exceeding the entire Indian IT industry with 103.9 Billion revenues ending in the year 2009 and nearly 4 lakh employees across the world has followed suit in acquiring the web based analytics coremetrics. IBM acquired Corematrics, a US based firm for an undisclosed amount resulting a spur in the activity of web analytic market. with several companies like alexa, comscore was lacking in the web analytics domain had made a remarkable move in acquiring corematrics a company with atleast 2000 brands who uses coremetrics platform for growth. Thus paving a stronger competition for its competitors like microsoft, google and amazon to follow on. Are the great giants listening or paving way for another clash of wars in the ever evolving Internet market.
Written by Anand.G, IT-ITES Professional,The author is founder of a cricket portal Crickick.com